C|R Floors is an up-scale commercial and retail store that supplies flooring products and hard surfaces of all styles. Their old look did not reflect their high-end clientele nor did it support their much-needed marketing effort. Colin Magnuson Creative was brought in to revitalize the identity of C|R Floors by creating a new logo and translating that image into high end pieces used to draw in their potential client. This piece is an 8-page brochure tucked neatly into a vertical profile presentation folder. The folder contains business card slits and a slot used to house a CD.